Mandy Cofe

Mandy Cafe - Brand Photography, Video & Instagram Growth, Tehran

This project was created for Mandy Cafe, a modern café that once operated near Tehran's City Theatre (Tatr-e Shahr). Built around a romantic, love-themed identity, "Eshgh" (love) as its core message, Mandy Cafe stood out in Tehran's café scene through a distinctive, high-quality aesthetic that matched its atmosphere and drinks menu.

Feriphoto was brought on early, starting the brand's Instagram presence from zero, and produced both photography and video content: advertising visuals, menu photography, and short-form videos designed for social media. The visual style leaned into soft lighting, warm tones, and intimate compositions that reflected the "love" branding across every piece of content, from drinks and desserts to short clips capturing the café's atmosphere. This combination of consistent photo and video content played a key role in growing the café's Instagram following and engagement from a standing start.

Although Mandy Cafe has since closed, this project remains a strong example of what dedicated photography, videography, and content strategy can do for an independent café's brand identity and social media growth, even without an existing following to build on. It reflects Feriphoto's range across both still and motion content when building a brand from the ground up.