Zest & Zoom

Zest & Zoom - Product Photography, Videography & Brand Content

Zest & Zoom is a homemade Persian pickle and condiment brand built on family recipes, and it's also a personal project for Feriphoto: co-founded by Fereidoon, who leads all photography, videography, and Instagram strategy for the brand, alongside Morvarid, who handles the food itself. The brand's tagline, "Where Flavor Meets the Lens," captures exactly what this partnership is about: traditional Persian flavors presented through a modern, visually driven lens.

This project goes beyond a single photoshoot. It covers full product photography for jars of torshi and pickled specialties, an ongoing library of Instagram content including Reels, carousels, and a growing set of illustrated pickle characters inspired by Persian folk art, and a consistent visual identity built around a warm gold and sage green colour palette with bilingual Persian and English typography. Every product shot is designed to highlight texture, colour, and freshness, the same qualities that make homemade pickles and condiments feel authentic rather than mass-produced.

What makes this project a strong showcase for Feriphoto is the range it demonstrates: clean product photography for e-commerce and packaging, video content built for social media engagement, and a brand voice carried consistently across every post. It's a rare case of controlling both the creative direction and the execution from end to end, and the results speak to what's possible when a photographer is also invested in the brand itself.